AN ORIGINAL SERIES FROM CONCENTRIX CATALYST, IN PARTNERSHIP WITH ADOBE
Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who they buy from have resulted in 75% of customers switching brand preferences. Many of these customers may be lost for good unless brands revolutionize how they think about customer loyalty and their loyalty programs.
Watch the video and discover:
-
- Why human-centered design should be the starting point of brand loyalty strategies
-
- How omnichannel, personalized experiences are expanding customer lifetime value
-
- Membership structures that enable customer touchpoints in between transactions
PK is now Concentrix Catalyst, the experience design and engineering team of Concentrix, a leading global solutions company that reimagines everything CX through strategy, talent, and technology.
Katie Martell
Host
Martin Mehalchin
EVP, Integrated Loyalty Solutions
Hannah Sherwood
Design Director
Michael Klein
Global Director, Industry Strategy & Marketing - Retail, Travel, & Consumer Goods at Adobe