Digital Banking: Turning Laggards into Loyalists

Digital Banking: Turning Laggards into Loyalists

While digital is the preferred channel for customers, still 40% of transactions occur in branches and over the phone. These customer-intensive transactions have a much higher cost-to-serve. For those customers resistant to digital, how can companies turn the laggards into digital loyalists? Learn why many customers still prefer in-person or live interactions, and how to increase digital channel usage.

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